Effective Date: 01/23/2025
This Privacy Policy describes the privacy practices of Forma Pilates and its affiliated brands, collectively referred to as “Forma Pilates,” “we,” “our,” or “us.” This policy applies to our website, online booking tools, forms, and any related digital experiences, collectively referred to as the “Digital Properties.”
By accessing or using our Digital Properties, you acknowledge that you have read, understand, and agree to the terms of this Privacy Policy, and you consent to our collection, use, and disclosure of your information as described below.
We collect and use personal information in order to provide high-quality service, manage class bookings and memberships, communicate with you effectively, and improve your experience with Forma Pilates. This Privacy Policy explains what information we collect, how we use it, and when it may be shared.
This policy may be updated from time to time as our business, services, or legal requirements change. Any updates will be posted on this page and will take effect immediately upon posting. We encourage you to review this policy periodically.
When you use our Digital Properties, we may collect the following categories of information.
Name
Email address
Phone number
Mailing address
Zip code
Information you provide through inquiry forms, booking forms, or email communication
Information provided when booking classes or creating an account, such as login credentials and preferences
Class history, attendance, waitlists, and schedule activity
Communications related to your account or services
Billing information, including credit or debit card details, is processed securely through third-party payment providers
Purchase history related to memberships, packages, or services
We do not store full credit card details on our own servers when third-party processors are used.
Device type, browser type, IP address
Pages visited and actions taken on the site
Referral sources and general analytics data
If you interact with us through social media platforms or connect third-party tools, such as booking platforms, fitness apps, or embedded widgets, those services may share certain information with us according to their own privacy policies.
We use your information for legitimate business purposes, including the following.
Process bookings and purchases
Respond to inquiries and messages
Manage accounts and memberships
Deliver the services you request
Send confirmations, reminders, and service-related messages
Share updates about schedules, policies, or operational changes
Send marketing emails or promotions if you have opted in
You can unsubscribe from promotional emails at any time using the link in our emails. Transactional or service-related emails may still be sent when necessary.
Understand how users interact with our website
Improve our offerings, website performance, and communications
Evaluate demand for services and offerings
We do not sell your personal information. We only share information in limited situations described below.
We may share information with trusted third-party providers who support our operations, such as:
Website hosting providers
Booking and scheduling platforms
Email and communication platforms
Payment processors
Analytics providers
These providers are authorized to use your information only as needed to perform services on our behalf.
We may disclose information when required to comply with applicable law, legal process, or governmental requests, or when we believe disclosure is necessary to protect the rights, safety, and property of Forma Pilates, our clients, or others.
If Forma Pilates is involved in a business transition such as a merger, acquisition, or sale, personal information may be transferred as part of that transaction.
We may use or share anonymized, aggregated data that does not identify individuals for reporting, analytics, or business purposes.
We use cookies and similar technologies to improve website functionality and understand usage patterns. Cookies may help us remember your preferences and provide a smoother experience.
You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Disabling cookies may affect some website functionality.
At this time, our website does not respond to browser “Do Not Track” signals.
Our services and Digital Properties are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children under 13. If we become aware that we have received information from a child under 13, we will delete it.
Our website may contain links to third-party websites or tools. When you click on those links or interact with those services, you are subject to their privacy policies, not ours. We are not responsible for the privacy practices of external sites or platforms.
We encourage you to review the privacy policies of any third-party services you use.
If you have any questions about this Privacy Policy or how your information is handled, you can contact us at:
Forma Pilates
pilates@formagym.com
(925) 932-6400
1908 Olympic Blvd, Walnut Creek, CA, USA